Generating business through educational workshops

Suppose you are into selling of health insurance products.

One sure way of converting prospects into customers is a well organized workshop.

Organize a workshop on health insurance.

Make it generic. You should not pitch your products.

Invite prospects to the workshop. Make the prospect feel special.

Inform the prospect that only a select group has been invited.

In the workshop, all nuances of health insurance should be discussed:

Why should everyone have a health policy?

How is health insurance different from life insurance?

You can quote statistics which prove how families have been impoverished owing to lack of health insurance?

Talk about the benefits.

Explain clearly exclusions, conditions, waiting periods, pre existing disease, specified diseases, and other policy clauses.

Quality of training should be top notch.

Prospects should leave with a feeling that the time spent was well worth it.

Take feedback and don't forget to give your visiting card.