Ways to beat the competition

  1. Know more about the industry and the products than anyone else
  2. Be informed of the benefits you are offering
  3. But be very aware of the benefits you are not offering
  4. For example, Optima Restore has the best Restore Benefit in the market and no room capping. However, it does not cover Ayush or Maternity.
  5. What if the prospect insists on Ayush benefit? Are you ready with another plan?
  6. You might argue that Optima's restore benefit covers all illnesses unlike Max Bupa or that the latter only provides Single Private AC room whereas there is no room limit in Optima Restore.
  7. Or may be the prospect is considering New India Mediclaim policy. You may contend that PPN network typically results in lower payouts for policyholders.
  8. The point is, you will win if you understand the market. And that requires inquisitiveness and study of the market everyday to keep yourself updated. Attend all training programmes religiously.
  9. In Insurance the moment of truth is supposed to be when a claim occurs. This is the time when the customer really forms an opinion about the insurer. Your diligent attitude will fetch handsome returns in the form of referrals.

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